Abstract
<jats:p>Measuring politically sensitive attitudes in authoritarian settings is difficult because expressions of political support may reflect repression and social pressure as much as genuine belief. We propose a complementary approach: using responses to questions that are not themselves politically sensitive to provide indirect evidence about politically sensitive attitudes. Using subjective well-being (SWB), we ask whether within-person changes in life satisfaction, after accounting for changes in material and personal circumstances, can provide evidence of incorporation into a wartime national project. Drawing on more than a decade of panel data from the Russian Longitudinal Monitoring Survey (2013--2024), we find that life satisfaction rises significantly following Russia's 2022 invasion of Ukraine. Gains are initially larger among ethnic Russians and smaller in Moscow and St. Petersburg, consistently larger in military-industrial regions, and sharply lower among those nearest the front. This theoretically patterned heterogeneity is difficult to reconcile with generalized social-desirability bias and is consistent with differentiated wartime incorporation. By 2024, rising non-response and attenuating subgroup differences suggest that the informational value of SWB may deteriorate over time.</jats:p>