The New Architecture of Consumption: How Technology Is Reshaping Consumer Behaviour

<jats:p>In a rapidly evolving digital landscape, understanding customers and gaining deeper insights into their buying behaviour is increasingly critical for business success. As consumer preferences continue to shift, traditional market segmentation based on demographics, geography, psychographics, and behaviour is no longer enough. Businesses must consider and incorporate newer customer categories and obtain deeper insights into their everyday choices that influence their consumption patterns.</jats:p>