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Abstract

<jats:p>“Sustainable Agro Economy and AI-Enabled Marketing Strategies” offers a comprehensive exploration of the evolving agricultural landscape shaped by sustainability and technological innovation. The book examines how environmentally responsible farming practices can be integrated with advanced data-driven tools to enhance productivity, optimize resource use, and strengthen agricultural resilience. Covering a wide range of themes—including climate-smart agriculture, digital marketing in agri-business, supply chain innovation, financial inclusion, and policy frameworks—the volume provides valuable insights into the transformation of traditional agricultural systems. It highlights the growing role of emerging technologies in improving decision-making, market access, and efficiency across the agricultural value chain. The book also emphasizes social and economic dimensions such as rural development, gender equity, and inclusive growth, ensuring that technological advancements benefit all stakeholders, particularly smallholder farmers. Enriched with case studies, best practices, and forward-looking perspectives, this volume serves as a vital resource for academicians, researchers, policymakers, and practitioners seeking to build a sustainable and future-ready agro economy.</jats:p>

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Keywords

agricultural sustainable agro economy marketing

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