УПРАВЛЕНИЕ ИННОВАЦИОННОЙ ДЕЯТЕЛЬНОСТЬЮ ПРЕДПРИЯТИЯ, MANAGEMENT OF ENTERPRISE INNOVATION ACTIVITY, KORXONANING INNOVATSION FAOLIYATINI BOSHQARISH

<jats:p>This article examines the specifics of managing enterprise innovation activities in the context of the digital transformation of the economy. It examines the impact of digital technologies and artificial intelligence on improving the efficiency of innovation processes and the competitiveness of enterprises. The need to improve innovation management mechanisms in the current economic environment is substantiated</jats:p>