АДАПТАЦИЯ ЗАРУБЕЖНЫХ СТРАТЕГИЙ ЦИФРОВОГО МАРКЕТИНГА И ПРИВЛЕЧЕНИЯ СТУДЕНТОВ ДЛЯ ВЫСШИХ УЧЕБНЫХ ЗАВЕДЕНИЙ УЗБЕКИСТАНА, ADAPTATION OF FOREIGN DIGITAL MARKETING AND STUDENT RECRUITMENT STRATEGIES FOR HIGHER EDUCATION INSTITUTIONS OF UZBEKISTAN, O‘ZBEKISTON OLIY TA’LIM MUASSASALARI UCHUN XORIJIY RAQAMLI MARKETING VA TALABALARNI JALB QILISH STRATEGIYALARINI MOSLASHTIRISH

<jats:p>The article examines approaches to developing a practical model for adapting foreign university marketing strategies to the context of higher education institutions in Uzbekistan, taking into account institutional reforms, the characteristics of the digital environment, and legal restrictions on data processing. It considers the methodological foundations of the study, including a review of international and Uzbek literature and official sources, comparative case analysis, SWOT analysis, as well as the modeling of survey and interview results</jats:p>