Abstract
<jats:p>This study analyzes the impact of introducing digital and innovative technologies on the economic efficiency of the service sector. The research is conducted using economic-statistical and comparative analysis methods based on national and international data. The results demonstrate that the implementation of digital technologies, particularly artificial intelligence, big data, and cloud technologies, contributes to increasing labor productivity, reducing transaction costs, and improving service quality. Based on the findings, practical recommendations aimed at developing the digital economy in the service sector have been proposed.</jats:p>
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Keywords
digital
technologies
service
sector
based