ТУРИЗМ ХИЗМАТЛАРИ ЖОЗИБАДОРЛИГИНИ ОШИРИШДА ГЛОБАЛ ҚИЙМАТ ЗАНЖИРИГА ҚЎШИЛИШ ИМКОНИЯТЛАРИ, OPPORTUNITIES FOR INTEGRATION INTO THE GLOBAL VALUE CHAIN IN ENHANCING THE ATTRACTIVENESS OF TOURISM SERVICES, ВОЗМОЖНОСТИ ИНТЕГРАЦИИ В ГЛОБАЛЬНУЮ ЦЕПОЧКУ СОЗДАНИЯ СТОИМОСТИ В ПОВЫШЕНИИ ПРИВЛЕКАТЕЛЬНОСТИ ТУРИСТСКИХ УСЛУГ

<jats:p>In recent years, as part of activities aimed at increasing the country's service exports, special attention has been paid to improving the tourism potential and its effective use. Considering the unique geographical location of our country, as well as the cultural and naturalgeographical similarities and differences of the Central Asian region, it is advisable to develop regional tourism packages when offering tourism products. Through the global value chain, there is an opportunity to optimize tourists' expenses and expand the range of destinations offered to them, which contributes to enhancing the region's tourism attraction. </jats:p>