Abstract
<jats:p>This article examines the issues of forming a system of digital indicators for assessing the efficiency of the tourism services market in the context of the digital economy. The study substantiates the necessity of using digital indicators alongside traditional statistical measures due to the intensification of digital transformation processes in the tourism sector. The article also highlights the importance of digital infrastructure, online booking, digital marketing, customer satisfaction, and innovative management indicators in evaluating the efficiency of the 70 tourism services market. In addition, the prospects for assessing the efficiency of Uzbekistan’s tourism services market based on an integrated digital index are presented. </jats:p>