Abstract
<jats:p>This article provides a comprehensive analysis of the key factors influencing the development of tourism activities in Uzbekistan. The study examines important areas such as the development of tourism infrastructure, effective use of historical and cultural heritage, implementation of a visa-free regime, and attraction of foreign investment. Based on statistical data, a significant increase in tourist arrivals and tourism revenues in 2021–2025 was identified. At the same time, challenges such as regional disparities, service quality issues, and a shortage of qualified personnel were highlighted. The findings emphasize the need to expand digital technologies, improve marketing strategies, and effectively utilize regional potential to ensure sustainable tourism development in Uzbekistan</jats:p>