EKOTURIZMNING SIRKULYAR IQTISODIYOTNI RIVOJLANTIRISHDAGI AHAMIYATI

<jats:p>This article analyzes the role and significance of ecotourism in implementing the principles of the circular economy in practice. It examines the environmental impacts of the global tourism industry, particularly the problem of excessive resource consumption associated with 3S tourism (Sea–Sand–Sun tourism). The study demonstrates that ecotourism contributes to the transition toward a circular model through sustainability, resource circulation, waste reduction, and support for local communities. The article also evaluates ecotourism as an important instrument of the green economy. </jats:p>