Abstract
<jats:p>The purpose of the study is to examine and show the value orientations of university students, their attitude towards starting a family and maintaining reproductive health. Research methods and organization. The study was conducted among full-time students in their 1st to 3rd years, studying in humanities and technical fields at the university, using questionnaire and mathematical methods. Research results and conclusions. The priorities of university students' life paths have been identified, oriented towards acquiring professional knowledge, pursuing a career, achieving material well-being, and postponing the formation of a family and childbirth. Most students take care of their overall health; however, the level of knowledge about reproductive health is low, with insufficient awareness of its maintenance observed among women. The majority of women are unaware of the positive effects of physical activity on the course of pregnancy and childbirth, in the postpartum period, and on preventing the premature aging of the reproductive system. The results obtained highlight the need for targeted efforts by educational institutions in cooperation with healthcare organizations, the media, and families.</jats:p>