Abstract
<jats:p>The sanctions imposed by the European Union and other Western countries in Russia, especially after 2014, have led to serious changes in food supply and import policy. As a result of these sanctions imposed in connection with the Ukrainian conflict, Russia has been unable to import a number of key food products from Europe and has been forced to look for alternative sources of supply. Although this situation has encouraged the country to increase local food production, it has also led to problems in areas such as quality, price stability and consumer satisfaction. At the same time, disruptions in production chains, price increases and a reduction in product assortment have also been observed. The Russian government has tried to strengthen domestic production within the framework of the "Food Security" strategy and has expanded trade 7 relations with regions such as Asia and Latin America. However, the social and economic consequences of this process have been accompanied by adaptive approaches in consumer behavior and changes in shopping habits</jats:p>