Abstract
<jats:p>The article examines the retail sector in Ukraine, which plays a key role in providing the population with essential goods, especially under conditions of economic instability and wartime challenges. The stable functioning of retail chains is considered one of the factors supporting the social and food security of the state. The study analyzes the activities of major national retailers that significantly influence the domestic market, in particular LLC “ATB-Market”. A general characterization of the enterprise, the specifics of its operations, and its position in the national retail market are provided. The organizational and managerial structure of the company and the principles of the distribution of managerial functions within a large retail chain are examined. The business model of LLC “ATB-Market” is analyzed using the Business Model Canvas approach, including its value proposition, customer segments, distribution channels, customer relationships, key partners, resources, processes, cost structure, and revenue streams. Problematic blocks in the business model related to the development of digital sales channels and customer relationships are identified. An analysis of the internal environment of LLC “ATB-Market” for the period 2022–2024 is conducted, and the dynamics of revenues, costs, and profitability are assessed. It is established that the enterprise maintains its leading market position due to its discount format, scale of operations, high inventory turnover, and an efficiently structured organizational and managerial system. The analysis of financial and economic indicators for 2022–2024 demonstrates the company’s ability to adapt to crisis conditions, restore profitability, and ensure stable development despite rising costs and external risks. The main competitors of LLC “ATB-Market” (“Silpo-Food”, “Fora”, “Novus”) are analyzed based on key economic indicators for 2022–2024. The study identifies the company’s key problem, which lies in the insufficient level of digitalization of customer interaction and the limited effectiveness of digital sales channels, and outlines directions for improvement.</jats:p>