Abstract
<jats:p>In this study, we analyze the critical issues of multi-national e-business using a cross-regional approach. This method surveyed South Asian, African, Latin American, Asia-Pacific, European, and North American firms to retrieve quantitative and qualitative data. Our findings show that technological issues are the most prevalent, with approximately 68% of firms confirming their struggle with cyber threats, while 54% faced issues adopting novel technologies. In addition, 62% of interviewed individuals reported that compliance to regulations is a critical issue, while 68% reported issues accessing the required infrastructure. Lastly, there was unstable customer trust, and rising financial challenges, which limited efforts channels at mitigating cyber threats. Our study indicates a high degree of geographical distinction, and therefore context-specific solutions should be applied to effectively deal with e-business adoption globally.</jats:p>