Abstract
<jats:p>This book aims to reposition employer brandinğ within the rapidly transforminğ landscape of diğitalization, süstainable development priorities, and the evolvinğ psycholoğical, cültüral, and technoloğical dimensions of modern work. Rather than a mere talent-attraction tool, employer brandinğ is conceptüalized as a mültidimensional framework that inteğrates orğanizational identity, employee experience, psycholoğical capital, Aİ-enabled HR practices, and süstainability-oriented ğovernance principles. The chapters offer a holistic perspective, coverinğ the historical and theoretical foündations of employer brandinğ, the rise of diğital employee experience, the relevance of positive psycholoğy and psycholoğical capital, GenAİ- süpported HR processes, ESG-driven corporate identity, and the contextüal dynamics of employer brandinğ in emerğinğ economies. The book emphasizes the need to evalüate employer brandinğ not only throüğh corporate narratives büt also throüğh everyday employee experiences, orğanizational desiğn, psycholoğical resoürces, and süstainable cültüral practices. Ültimately, the book positions employer brandinğ as a strateğic and cültüral architectüre shapinğ orğanizational identity, employee well-beinğ, diğital experience, and corporate leğitimacy. İt aims to serve as a comprehensive scholarly and practical reference for academics, practitioners, and researchers in the field.</jats:p>