Abstract
<jats:p>Abstract Artificial Intelligence in E-Commerce: Sentiment Analysis, Personalization and Impulse Buying Behaviour is an edited academic volume that examines the transformative role of artificial intelligence in digital commerce and consumer engagement. The book brings together scholarly contributions that explore how AI-driven technologies are reshaping e-commerce through sentiment analysis, personalized marketing, predictive analytics, dynamic pricing, consumer trust, privacy protection, feedback analysis, and intelligent service innovation. It highlights the growing importance of data-driven decision-making in understanding consumer behaviour and enhancing digital shopping experiences. The volume also addresses broader issues such as ethical AI practices, responsible data handling, transparency, and the strategic use of intelligent systems in modern business environments. Designed for students, researchers, academicians, and professionals, this book offers a comprehensive perspective on the opportunities and challenges of integrating AI into e-commerce and provides valuable insights into the future of intelligent, consumer-centered digital marketplaces. Keywords Artificial Intelligence, E-Commerce, Sentiment Analysis, Personalization, Impulse Buying Behaviour, Digital Commerce, Consumer Behaviour, Predictive Analytics, Dynamic Pricing, Consumer Trust, Privacy, Ethical AI, Feedback Analytics, Digital Marketing, Intelligent Systems</jats:p>