Abstract
<jats:p>This paper presents the findings of a quasi-experimental study conducted at Fergana State Technical University and Denov Institute of Entrepreneurship and Pedagogy, examining the effectiveness of a digitally integrated, communicative methodology for developing oral English competence among Business Administration students. Grounded in a systematic review of both international and Uzbek scholarly literature, the study involved 128 participants divided into experimental and control groups. The experimental group received instruction through a specially designed methodology incorporating interactive digital platforms, task-based activities, and communicative exercises. Post-test results showed clear and consistent improvements in monologic and dialogic speech, communicative activity, linguistic accuracy, and strategic competence in the experimental group. Among the methods applied, task-based role plays and asynchronous video presentations proved most effective for sustained oral skill development. Cross-institutional comparison confirmed the replicability and contextual adaptability of the proposed approach.</jats:p>