Blind Spots: Why Product Development Projects Miss Their Targets

<jats:p>&lt;p&gt;Why do so many new products fail in the market?&lt;/p&gt;&lt;p&gt;What causes schedule and cost overruns?&lt;/p&gt;&lt;p&gt;How can products be developed right the first time?&lt;/p&gt;&lt;p&gt;Unlike books focused solely on speeding development or cutting costs, &lt;i&gt;Blind Spots: Why Product Development Projects Miss Their Targets&lt;/i&gt; reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.&lt;/p&gt;&lt;p&gt;By the end of this book, readers will understand:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why unjustified optimism causes many new products to fail and miss their targets.&lt;/li&gt;&lt;li&gt;How incentives, assumptions, and human behavior drive unrealistic forecasts.&lt;/li&gt;&lt;li&gt;Proven steps to identify and prevent failure before it occurs.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;And be able to:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Develop products that truly meet customer needs.&lt;/li&gt;&lt;li&gt;Hit market launch dates, budget goals, and performance targets.&lt;/li&gt;&lt;li&gt;Stay ahead of projects instead of reacting to crises.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Drawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.&lt;/p&gt;</jats:p>