Abstract
<jats:p>At present, the tourism sector is undergoing a period of profound transformation, driven, among other factors, by technological innovation. In this context, artificial intelligence and service robots are being progressively integrated into tourism businesses as strategic tools to enhance operational efficiency and enrich the customer experience during service delivery. Despite the growing academic interest in the application of service robots within the hotel sector, research specifically focused on the Spanish hotel remains very limited. This study aims to contribute to this gap in the literature through the analysis of real case studies examining the implementation of service robots in Spanish hotels. The results indicate that, although the adoption of these systems is still incipient and the number of Spanish hotels that have operationally implemented service robots remains relatively small, the outlook for their development and implementation in the coming years is clearly favorable.</jats:p>