Abstract
<jats:p>The rapid democratization of health communication through social media has facilitated the global dissemination of public health information while simultaneously escalating the risks associated with digital misinformation. This research employs a dual-methodological approach, comprising a systematic literature review and an empirical survey, to investigate how misinformation influences consumer trust in health content across platforms such as TikTok, YouTube, Instagram, and X. Adhering to the PRISMA framework, the review synthesized 13 relevant articles published between 2022 and 2025, revealing that while professional sources provide superior scientific quality, user-generated content by non-experts achieves higher engagement rates.The findings indicate that users often prioritize emotional resonance, creator relatability, and visual aesthetics over factual accuracy. This study highlights a critical need for platform accountability, enhanced media literacy, and strategic collaborations between healthcare professionals and influencers to restore information integrity.</jats:p>