Abstract
<jats:p>Artificial Intelligence is fundamentally reconfiguring fashion as a mode of human expression and relational practice. Drawing on conceptual analysis grounded in fashion theory, communication studies, and critical AI scholarship, this chapter examines three interconnected dimensions of this transformation. First, it establishes fashion as a relational language dependent on dialogical exchange between wearer, observer, and cultural context. Second, it investigates how algorithmic personalization, generative design tools, and AI-mediated curation reconfigure identity expression, social signaling, and interpretive multiplicity. Third, it critically interrogates conceptual tensions emerging at the intersection of AI and fashion: authorship, expressive autonomy, authenticity, and social reciprocity. The analysis demonstrates that algorithmic personalization, despite ostensibly enhancing choice through tailoring, paradoxically constrains autonomy by narrowing aesthetic possibility spaces whilst masking this constraint as personalized curation.</jats:p>