Abstract
<jats:p>Businesses can cultivate and pursue all such activities that improve perceived brand equity vis a vis increased awareness of the customers of the company. Social media advertisement can be one of the important constructs in contemporary business times. Indicators like image and brand recognition as well as customer retention can be used a benchmark to understand and innovate for an excellence. It is, therefore, very necessary to assess how social media marketing affects brand equity. To cater this, a context of social media marketing is taken to do the assessment of the effectiveness of social media advertisement on brand equity transitions. Structured questionnaire using convenient sampling approach, on sample size of one hundred and forty-two (142) respondents, living in the Punjab State of India Country is the research framework. The emerging data is analyzed using statistical tool of Regression Analysis.</jats:p>