Abstract
<jats:p>Digital game advertising is one of the effective strategies advertisers use to create different experiences for younger generations. In this context, this study evaluates digital games as interactive narrative environments for brands. The study aims to examine digital game advertising within the context of brand identity, brand positioning, loyalty creating, and sustainable brand strategies from a theoretical and interpretive perspective. The study examines the theoretical aspects of digital game advertising and provides practical examples, focusing on brands' strategies within the digital ecosystem. In this context, practices such as in-game advertising, around-game advertising, and advergaming have been identified in the literature as redefining brand-consumer interaction. Of course, to use this potential effectively, brands need to ensure perfect harmony between their strategic goals and the unique dynamics of the digital gaming world.</jats:p>