Reframing Social Psychology for the Virtual Age

<jats:p>The chapter proposes a reframing of the discipline toward a socio-digital psychology, integrating classical theory with contemporary socio-technical realities. Four emerging paradigms are identified: computational authority, networked identity, presence without co-presence, and effortless cognitive regulation. Methodological innovations such as digital trace analysis and virtual reality experimentation, alongside ethical considerations concerning consent, privacy, and bias, are also discussed. In doing so, the chapter highlights both the resilience of classical frameworks and the need for interdisciplinary, ethically reflexive approaches to understanding behaviour in the virtual age.</jats:p>