Abstract
<jats:p>The study was done to check the effect of financial beliefs, attitudes, and goals on the financial behavior of investors in changing digital contexts. Improvements in financial behavioral theory show that changing contexts, also called “evolving settings,” can powerfully affect financial behavior. Our study shows that in the changing Artificial Intelligence (AI) contexts, beliefs affect financial behavior insignificantly in the manifestation of attitude and goals. This study is an advancement over the previous studies as the results are not in line with the previous results of different studies done in the area and provide implications for a financial therapist for counseling and portfolio designing. The study has implications for society and individuals, as there are grave negative and long-term consequences to individuals and society if one fails to manage finances in today's AI age.</jats:p>