Abstract
<jats:p>The chapter aims to understand the need for online tourist guides, which bring together the contents of a particular destination in a didactic way so that travelers can organize their trip using the information contained therein, which appears fragmented on social networks. In the past, guides were sold in newsagents, but with the advent of searching for tourist content on the internet, the opportunity arose to develop them in the form of info-products. A bibliographical survey and a questionnaire were carried out. Data was collected by applying the questionnaire in January 2025 with objective questions to followers of “Passos pelo Mundo” on social networks using the Google Forms platform. From an interdisciplinary perspective, the chapter presents insights for tourism marketing and digital communication in tourism.</jats:p>