Abstract
<jats:p>Amid rapid technological developments, integrating digital technologies into administrative and commercial activities has posed a significant challenge for many companies. This study aims to analyse how smart digital technologies can transform the business models of companies. The authors discuss the impact of artificial intelligence as one of the results of the digital revolution on the business models of three giant companies (Meta, X, and TikTok) specializing in search engines and content production and having a network of clients around the world. Accordingly, they explore through a qualitative methodology the mechanisms of business model development. The results indicate the ability of artificial intelligence to develop companies' business processes. The study contributes to increasing knowledge about our understanding of AI-powered business models. The study provides a guide for managers to create, demonstrate, and capture value when developing business models.</jats:p>