Abstract
<p>This thesis highlights how deeply digital media are embedded in everyday life and how difficult it is to escape their influence. Since the COVID-19 pandemic, media use has increased significantly, and cases of media addiction are rising. Against this background, the thesis examines the growing loss of control in media use, which can substantially contribute to the development of media addiction and has so far received little attention in educational practice. The aim is to analyze the causes and triggers of this loss of control and to identify preventive approaches. The study is based on a literature review comparing and integrating different theoretical models. Findings show that loss of control arises when media are unconsciously used for emotion regulation and need satisfaction. This is reinforced by self-optimization pressures, neuropsychological mechanisms, and digital product design aimed at repeated use. Preventive strategies include education, psychoeducation, and raising awareness of media mechanisms. Key approaches involve conscious dopamine management, strengthening self-reflection and self-regulation, and fostering emotional competencies. It is crucial to meet needs in real-life contexts to maintain an attractive life reality. At the educational level, early promotion of emotional skills, strengthening problem-solving abilities, and targeted media education are essential. Furthermore, professionals should be sensitized to neuropsychological mechanisms and vicious cycles of media use to ensure effective prevention.</p>