Abstract
<jats:p>Product quality and competitiveness are the fundamental driving forces of the modern economy. This study analyzes the integrated application of modern technological innovations (processing, packaging, and traceability) for enterprises to achieve a competitive advantage in an environment of shifting consumer demands. The research highlights the adverse effects of traditional processing methods on the nutritional value and organoleptic properties of products. Conversely, it is experimentally demonstrated that the implementation of non-thermal technologies, such as High-Pressure Processing (HPP), preserves the primary quality indicators of the product. Furthermore, the positive impact of biodegradable packaging and RFID/Blockchain-based digital traceability systems on brand image and consumer trust is investigated. To evaluate the complex economic impact of these innovations, a Monte Carlo simulation model was developed. The results indicate that the synergistic application of these three technologies significantly enhances the company's Competitive Position Score (CPS), increases market share, and ensures a rapid return on investment (ROI). This article provides a scientifically grounded framework for manufacturing enterprises to transition from price-based competition to a value-based competitive model. Keywords: quality management, technological innovation, competitiveness, HPP (High-Pressure Processing), biodegradable packaging, digital traceability, market simulation.</jats:p>