Abstract
<jats:p>The present paper contains a description of the digital strategy of Chinese e-commerce operator JD.com. It demonstrates that its operations combine elements of an online store and a marketplace. It describes the tools used to control product quality and build customer trust for both retail formats. The paper demonstrates the role of financial services for integration of the JD.com eco-system. The models of organization of logis-tics that allow for a quick delivery of goods to customers are described. The role of artifi-cial intelligence technologies in organizing the company's sales, marketing and logistics activities is also explained.</jats:p>
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Keywords
paper
jdcom
demonstrates
role
logistics