Abstract
<jats:p>The article examines the communicative phenomenon of doctor-patient interaction as the cornerstone of effective medical care. The typology of doctors based on communication style and professional orientation (communicator, somatocentric, instrumental-analytical type) is analyzed, and communication models (engineering, paternalistic, collegial, contractual, etc.) are systematized. Special attention is paid to the relationship between the physician’s personality type and the communication style formed with the patient, along with examples of situational dialogues between patient and doctor. The psychological aspects of the internal picture of illness and types of patient attitudes toward the disease are considered. Practical recommendations for building effective communication with various patient types are presented. It is concluded that communicative competence is a key professional quality of a physician, determining the effectiveness of medical care.</jats:p>