Abstract
<jats:p>The chapter examines the phenomenon of the transition of the individual from the completed paradigm of the «Hero's Path», focused on achievement and overcoming, to the paradigm of the «Being of the Creator», where the architecture of consciousness, peace and metacognitive self-regulation become the main value. On the basis of an interdisciplinary analysis, it is proved that the global upheavals of the 20s of the XXI century (pandemic, geopolitical and economic crises) provoked the process of collective individuation, accompanied by cognitive-emotional exhaustion, the phenomenon of «success fatigue» and the need for a new ethic. The emergence of a new social demand for helping practices of an evolutionary, rather than healing, type is substantiated. The concept of the «architect of consciousness» is proposed as a logical continuation of therapy and coaching to work with the request for building a new pyramid of values and neurolinguistic meanings.</jats:p>