Abstract
<jats:p>A comprehensive analysis of the modern environment for the course of the normative identity crisis. On the basis of the classical theories of E. Erikson and J. Marcia explored the characteristic mechanisms by which social networks, the attention economy, and algorithmic systems exacerbate the phenomena of diffusion, predetermination, and prolonged identity moratorium. It is substantiated that the digital environment transforms the identity of crises from temporary stages of development to a guaranteed permanent state. As a methodological key for solving the problems, the philosophical and psychological distinction between the concepts of &quot;self-consciousness&quot; (as pure awareness) and &quot;identity&quot; (as meaningful constructions) is investigated. On this basis, a multi-level model for limiting the blocks of the identity crisis is developed, including the development of metacognitive skills (&quot;digital surveillance&quot;), the practice of conscious consumption of content, methods of narrative implement.</jats:p>