Abstract
<jats:p>The chapter explores the role and methods of fostering learning motivation in teaching English to students of non-linguistic specialties. The author emphasizes the crucial role of motivation as a system-forming factor that determines the success, sustainability, and effectiveness of educational activities. The paper analyzes the main types of motivation (intrinsic/extrinsic, integrative/instrumental, motivation for success/fear of failure) and their specifics in the context of language training. Particular attention is paid to the problem of students' low initial level of language proficiency and the need for targeted work to develop motivation from the beginning of university studies. The central role of the teacher as an organizer of a motivating educational environment and a facilitator is defined. The chapter offers practical strategies and methods for enhancing learning motivation, including ensuring the professional relevance of the course content, using interactive teaching methods, working with authentic texts, and creating an atmosphere of psychological support. It is concluded that effective motivation management is key to forming the high professional competence of future specialists.</jats:p>