Abstract
<jats:p>Monographis dedicated to the characteristics of the formation of the banking services market in modern conditions, to the marketing research of the market of banking products, to determine the directions for expanding the possibilities of applying the marketing concept in banks. Also in the monograph,The digital banking model in Azerbaijan and the trends of digitalization of the banking sector were investigated, and the problems and prospects of marketing activities in the banking sector were determined. The monograph may be interesting for employees working in the field of banking and finance, masters and students studying in the field of economics, people conducting scientific research in this field, entrepreneurs and other people interested in financial and economic science.</jats:p>