Abstract
<jats:p>The monograph is devoted to the issues of competitiveness of the organization in a rapidly changing and uncertain business environment. The book contains such topics as creating short-term competitive advantages that affect the increase in the value proposition and satisfaction with the customer experience throughout the customer journey; an algorithm of building a system of customer relationship management and partner relationship; pricing policy and price as a competitive factor; audit of the organization's business model; improving sales technology; using digital technologies and platforms in marketing. Consideration of business sustainability management mechanisms will allow specialists in professional activities to identify unidentified risks and prepare for them, ensuring the company's rapid recovery during crises, adaptation to new conditions and the ability to transform without destruction in the company and in the industry. It concerns modern practices for creating innovations. The monograph may be of interest to managers, heads of functional and business units, students, masters, postgraduate students of university management faculties, students of MBA and Executive-MBA programs in the field of strategic management and innovative development of the company. The monograph is recommended for publication by the Department of Regional and Municipal Administration of the School of Public Administration of Lomonosov Moscow State University.</jats:p>