Abstract
<jats:p>The article examines the transformation of the subject of mass and elite culture under the conditions of digitali-zation, as well as the status of the human being as a bearer, interpreter, and producer of meanings. The re-search problem is connected with the fact that the digital environment blurs the boundaries between the active subject of culture and the object of algorithmic influence, while also complicating the traditional distinction be-tween the mass and the elite. The aim of the study is to reveal how the digital environment changes the founda-tions of cultural subjectivity, as well as the essence of cultural authority. An appeal to the historical dynamics of ideas about the cultural subject shows that each epoch forms its own type of human attitude toward culture, truth, freedom, and the self. Special attention is given to the distinction between the mass and elite subject in the digital age. The mass subject is described through dependence on media flows, algorithms, fragmented perception, and the logic of consumption. The elite subject, by contrast, is characterized by the capacity for re-flection, semantic autonomy, and resistance to informational noise. The article concludes that, in the digital environment, the distinction between them is determined not so much by access to culture as by the way it is understood and experienced.</jats:p>