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Abstract

<title>Abstract</title> <p>This study evaluates the utility of the Ecological Model of Communication in optimizing contextual community engagement and hydro-dam diplomacy within trans-boundary river (TBR) basins. Focusing on Ethiopia's strategic hydro-political evolution, the research investigates contextual strategic communication frameworks through the parameters of proactive planning, communications crisis management, regional narrative trust, and ministry-level diplomatic performance. Methodologically, the study deploys an Ecological Communication framework to calculate the weight-averaged effectiveness of three historically sequential hydro-dams: Tekeze, Gilgel Gibe III, and the Grand Ethiopian Renaissance Dam (GERD). Comparative metrics and Ordinary Least Squares (OLS) regression analysis are applied to Gilgel Gibe III and the GERD to measure institutional knowledge transfer and implementation adaptation over time, while the Tekeze dam is analyzed independently to control for its unique historical downstream dynamic. The empirical findings reveal a distinct structural evolution in the state's hydro-communication apparatus. The Tekeze dam relied heavily on an informal, top-down flow of executive consensus and leadership friendship, yielding a peak regional narrative trust score of 80.00% but maintaining a fragile institutional baseline. Conversely, Gilgel Gibe III suffered a severe communication crisis due to a two-year structural delay in launching its Public Engagement Communication strategy. This systemic lag left the project highly vulnerable to international anti-dam activist campaigns, dropping its crisis management score to an all-time low of 33.33% and causing long-term friction with downstream Kenya. Crucially, the OLS regression analysis (R² = 0.9998, p &lt; 0.05) demonstrates that this crisis acted as a vital anti-blueprint for institutional learning. Planners strategically reversed Gibe III’s vulnerabilities (β₂ = -0.2930) to construct the proactive GERD National Public Participation Coordinating Council (GERD-NPCC). This structural pivot allowed the GERD to achieve the highest composite weighted efficiency (67.50%), successfully balancing home-based public movements like the Green Legacy with complex, multi-layered downstream diplomacy under the umbrella of the 2015 Tripartite Declaration of Principles (DoP). Chronological time-series trend analysis further confirms a systematic modernization and professionalization of formal Ministry of Foreign Affairs (MFA) communication channels (Slope = + 2.85%). Qualitative evaluation of the DoP indicates that while macro-communication frameworks effectively institutionalized and legalized counter-hegemonic upstream narratives, micro-communicative execution remains hindered by vague, dual-interpretation text and a lack of granular, automated data-transparency mechanisms. Consequently, this study recommends that future infrastructure assets developed on trans-boundary rivers must be guided by a proactive, data-driven ecological model of communication. This framework is essential to systematically transition local populations from passive awareness to project ownership, while insulating technical hydro-diplomatic facts from volatile, nationalist domestic media cycles to ensure mutual regional benefit.</p>

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Keywords

communication crisis gibe gerd study

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