Abstract
<jats:p>The “Smart Village” concept was officially defined in 2017 to alleviate and improve the economic and social situation in rural areas. Like many other rural areas in Bosnia and Herzegovina, the village of Goranci has faced significant economic and social challenges since the mid-20th century. The research objective is to examine the local population’s attitudes toward applying the Smart Village concept in the Goranci area. The research results indicate dissatisfaction among the local community with the level of economic development, especially considering the area’s potential. At the same time, the analysis shows a strong correlation and a positive influence of the local population on the introduction of digital infrastructure and the potential implementation of the Smart Village concept. Furthermore, based on field research and an analysis of positive examples of good practice, the authors propose a potential model for applying the Smart Village concept in Goranci.</jats:p>