Abstract
<jats:p>This study analyzes the legal framework regulating geographical indications (GIs) in a societal and economic context and assesses their importance for the economy. The authors employ historical, comparative, and normative methods to explore geographical indications across various categories of goods and services. The analysis specially refers to geographical indications in the wine industry, particularly from the aspect of their main function: to enhance value by indicating a product’s origin and quality characteristics. The text provides an analysis of the Croatian legal framework and assesses how closely the Macedonian legal sources align with EU legislation. Several conclusions are presented regarding the necessity for ongoing training of producer groups, the business sector, and pertinent agencies to enhance the acknowledgment, enforcement, and protection of GIs.</jats:p>