Abstract
<jats:p>"Cultural Affinity and Screen Tourism – The Case of Internet Entertainment Services", has been produced by the World Tourism Organization (UN Tourism) in partnership with Netflix. It goes beyond the traditional concept of screen tourism and explores how the online distribution of films and TV series can strengthen cultural ties between countries and build bridges between communities while at the same time fostering tourism as a pillar of the 2030 Agenda for Sustainable Development. Based on extensive desk research and the results of a series of surveys, it sheds light on how best to maximize the social, economic and cultural benefits of screen tourism and offers both policymakers and the private sector recommendations on how to leverage internet entertainment services (IES) to promote unique and shared culture and traditions.</jats:p>