Abstract
<jats:p>Advancement in Medical and Wellness Tourism, Part B delves into how innovation and human creativity are reshaping the way of travel for health care. This book explains how technology, creativity, and entrepreneurial spirit are transforming the way people seek wellness beyond borders. The edited book highlights new opportunities, challenges, and solutions shaping the medical tourism industry today.</jats:p> <jats:p>This volume offers a comprehensive exploration of medical tourism, covering evolving consumer behavior, digital transformation, sustainability, and emerging technologies like AI and robotics. It brings together global perspectives on healthcare, entrepreneurship, and patient experience, shaping the industry across diverse cultural and economic contexts.</jats:p>