Abstract
<jats:title>Abstract</jats:title> <jats:p>This study aims to investigate the traditional sukang Iloko in Barangay Bacsil South, Laoag City, Ilocos Norte, Philippines, focusing on community-based agrifood tourism through value- and rights-based approach to explicate its cultural heritage significance, to discuss the perspectives of community leaders and industry representatives, and to conceptualize a community-based agrifood tour program. The Lunduyan at Yugto (Cradle and Origins) merges the frameworks of cultural heritage significance or the Lunduyan ng Lupang Tinubuan (Cradle of Native Identity) and perspectives of community leaders and industry representatives or the Yugto ng Kuwentong Iloko (Origins of Ilocano Narratives). It was carefully designed to enrich and conserve their values and tradition, serving as a primary guideline for Barangay Bacsil South. The Lunduyan ng Lupang Tinubuan (Cradle of Native Identity) narrated the barangay’s extensive history through Pagtanglaw (Enlightenment), turning their resources into livelihood through Pinagkukunan (Sustenance), expressing their faith and belief through Pamamalagi (Omnipresence), and highlighting the authenticity of their culture and traditions through Panunuot (Savor), which are based on the analyzed cultural mapping output. While Yugto ng Kuwentong Iloko (Origins of Ilocano Narratives) narrated the community’s willingness and the value of inheriting the traditional sukang Iloko-making through Pamana (Heirloom), the product’s emergence through Pagsibol (Transcend), and the earnest appeal for assistance through Pagsamo (Entreaty) from the local community and stakeholders’ viewpoint that served as the foundation for the Tubòng-Tubó Tour Program. This program offers numerous benefits to the local community that contribute to the enrichment and preservation of traditional sukang Iloko-making, as well as foster sustainable livelihood.</jats:p>