Abstract
<jats:title>Abstract</jats:title> <jats:p>New multimodal genres that combine numerous meaning‐making resources have emerged as a result of improvements in digital technology. This has led scholars to employ novel analytical frameworks in order to examine hitherto undiscovered aspects of genres. An overview of the three primary methods used by applied linguists to investigate texts from a multimodal standpoint is given in this chapter, including Multimodal Corpus Analysis, Conversation Analysis, Social Semiotics, Multimodal Interaction Analysis, Multimodal Reception Analysis, and Systemic Functional Multimodal Discourse Analysis (SF‐MDA). Following an exploration of the goals and particular instruments used in each method, the chapter explains the typical problems and difficulties that arise in multimodal genre research and suggests possible paths of inquiry for further investigation.</jats:p>