Abstract
<jats:title>Abstract</jats:title> <jats:p>Scholars of discourse and interaction have long recognized that understanding communication requires attention to the context in which language is produced. Beyond general agreement that context matters, however, researchers often disagree about what should count as context and how many contextual elements should be considered in analysis. The way context is treated has, in fact, often distinguished different approaches and research traditions within the field. This entry traces historical developments from early understandings of context to contemporary discussions emerging against the backdrop of technological and societal changes. We examine why defining context remains an elusive goal and highlight key issues surrounding the delineation of contextual boundaries. The entry provides an overview of the continued importance of (re)thinking context as scholars navigate increasingly complex, interconnected communicative landscapes that demand new frameworks for understanding discourse and interaction.</jats:p>